B2B Marketing Team Lead (M/F/D)

Strategy creation & implementation  

• Establishment of marketing strategies based on data analysis and forecasts (e.g. ownership of inbound lead generation processes, development of communication strategy, creation & implementation of campaigns, etc.)  
• Branding & positioning     
• Competitor monitoring & analysis  
• Analysis of the marketing channel performance and its optimization  
• Marketing budgeting & reporting 

Team management and coordination:   

• Daily coordination of the marketing team incl. planning of the tasks for the week, control of the progress, reviews, approvals and similar  
• Regular feedback talks with the team members  
• Coordination of external agencies and suppliers

  Cooperation with other stakeholders:  

• Regular exchange with other teams regarding the strategy, processes, and needed improvements   
• Manage and optimize processes and assets to enable the sales team (e.g. control the set up of sales materials, support by formulating of marketing key messages)  
• Co-working with lead generation team: coordinating the email chain creation, optimization of the inbound lead generation processes  
• Regular exchange with the CSM team to understand the current important topics and pain points of the existing clients and translating them into new content  
• Regular exchange with Product Development team to be updated about our new features and communicate them accordingly e.g. on the website  
• Exchange with Management to track the progress (e.g. our targets, number & quality of leads, number of clients, revenue, etc.)    

   Events & webinar planning  

• Support the CSM and Sales team by planning of the events and webinars (communication with the hosts, assets preparation, communication about the events)  

• Minimum of one year experience in a similar job role or at least 5 years experience in B2B Marketing (ideally,  in HR Tech or SaaS company) 
• Proven track record of success in building and managing remote teams 
• Very good knowledge of inbound marketing  
• Very good knowledge of marketing automation tools (especially HubSpot) 
• Knowledge of online marketing tools (Google Ads, Google Analytics, Hotjar, WordPress, Hubspot) 
• Experience in digital marketing (Website optimization, Google Analytics, SEO, Paid, Social Media Marketing, Email-Marketing)  
• Experience in media relations and PR 
• Knowledge of agile project management methodologies  
• Hands-on mentality  
• Structured and organized style of working  
• Leadership skills 
• Stakeholder management  
• Strategic thinking  
• Analytical thinking