Employer brand – What the Future Ep. 22
“You Don’t Pick Talent, Talent Picks You” means that 75% of job seekers won’t apply if a company has a bad Employer Brand (EB) and 55% abandon applications if there are negative reviews! So, companies where everyone wants to work — what are they?
#1 Magic formula of EB
#2 Effective anti-advice: extra $100 and “who’s got the best office” competition doesn’t do good
#3 Easily explanation why your company has no or little candidates
#4 Final question — should Employer Brand by providing for reputation be equal to Identity by providing for logo and slogan?