Breaking barriers: Dr. Vrnda “V” Boykin on gender balance and leadership
Table of contents
- Leadership and career journey
- How do you view the importance of gender balance and diversity, especially within leadership positions?
- What unique challenges and opportunities do you foresee for the next generation of leaders?
- How have you built and sustained your confidence in a leadership role within the business?
- You mentioned that every woman needs a mentor. Do you think this is due to societal factors or differences in upbringing between boys and girls?
- Considering your recent experiences, what is one significant insight you’ve gained recently that you might not have believed before?
- What advice would you give business leaders on fostering diversity and gender balance in their companies, without making rapid and drastic changes? How can they achieve this in a cost-effective manner, considering both time and money?
- Reflections on the past, future trends, and mentorship
- Can you share any mistakes you’ve encountered in your professional journey?
- When hiring for senior roles within your business, what specific criteria do you consider, especially concerning gender diversity? What aspects of your business do you believe attract top talent?
- What would constitute a successful hire? What milestones would signify that the individual has made a significant impact?
Meet Dr. Vrnda ‘V’ Boykin, Organizational Leadership, Learning and Development, GTM Enablement, Equity Leader, and Keynote Speaker. Dr. Vrnda ‘V’ Boykin’s journey is a remarkable testament to resilience, determination, and the transformative power of education. Her life story, which includes incarceration and earning a doctoral degree, is inspiring, showing that there’s always a way out.
Dr. Boykin’s story is not just one of personal triumph but also of her commitment to using her experiences to uplift and build a leadership career and to educate others. Her academic pursuits were fueled by a desire to understand and address the systemic issues contributing to incarceration, particularly among marginalized communities.
Dr. Boykin’s expertise spans several areas, including criminal justice reform, mental health advocacy, and educational equity. Her academic journey is a significant achievement, particularly given the adversities she has faced. She advocates for policies that support formerly incarcerated individuals, helping them reintegrate into society and access educational and professional opportunities.
The book Fix Your Face & Watch Your Tone is coming up. It is a compelling guide that addresses the equity challenges marginalized communities face in personal and professional spheres. Dr. V Boykin, known as Dr. V, draws from her experiences and extensive research to provide insights and practical solutions for women seeking work-life balance and career success. Let’s dive into the conversation.
Leadership and career journey
In conversation with Dr. Vrnda ‘V’ Boykin, we explored the critical issues of gender balance and diversity in leadership, highlighting their significant impact on corporate profitability and team productivity. Dr. Boykin discusses the financial benefits of a diverse workforce, highlighting the stark difference in profitability when women are in leadership positions. She also addresses future leaders’ unique challenges, emphasizing the importance of creating inclusive workplaces where diverse talent feels included to reduce attrition and increase productivity. Get more information below.
Q: How do you view the importance of gender balance and diversity, especially within leadership positions?
No company can afford to miss out on capturing this additional 15 to 35% profit. Furthermore, excluding women from the C-suite results in a 21% profit dip. From a profitability standpoint alone, it’s essential to have a gender-diverse workplace.
Another reason for its importance is the exclusion of any group, such as women, from decision-making processes, which can lead to significant oversights. For example, airbags were found to be less safe for women since the crash test dummies were based on male specifications, making them less safe for smaller-sized women. Companies need to serve a diverse population to succeed financially. Men’s clothing design is another area where the need for more female input leads to inefficiencies, like the useless small pocket in women’s jeans, which could have been avoided with female input.
The financial implications of gender diversity are significant, reflecting our capitalist society. Moreover, desirable leadership qualities, such as collaboration, team building, consensus-building, and empathy, are often inherently assigned to the female gender. Men in the workplace are learning these qualities to be effective leaders, but women naturally possess them.
Studies show that people tend to choose men over women as leaders even though women excel in these leadership qualities.
Having women in the room is crucial for profitability and team performance. From a human decency standpoint, it’s simply the right thing to do.
Q: What unique challenges and opportunities do you foresee for the next generation of leaders?
I think that we have to look at how we can achieve more equitable workplaces. In order to attract top talent, which is going to be diverse, and which is currently diverse, So when you think about attrition, which is extremely expensive, 2 to 3 times the cost of a salary, people attrit from places primarily where they don’t feel they belong.
People often leave workplaces primarily because they don’t feel they belong. Scientifically, when you don’t feel you belong, you have less productivity.
As leaders look forward, you need to create a truly inclusive workplace, not just diverse but also inclusive, focusing on belonging to ensure more productive workers and reduced attrition.
They’re expensive to replace, and you can’t afford to lose top talent.
When preparing content for leaders, I’m considering:
- Do these leaders know how to deliver feedback in a way that allows people to belong?
- Do these leaders know how to build teams where people truly feel they belong so they are the most productive and profitable?
- Do they know how to build teams where people will stay, thus preserving institutional knowledge?
I think that’s the biggest challenge. We are bringing in a diverse workforce but not allowing them to belong, leading to higher attrition rates among BIPOC (Black, Indigenous, and People of Color) groups in corporate America.
Q: How have you built and sustained your confidence in a leadership role within the business?
I think it’s critically important that women have mentors.
Women with mentors are 56% more likely to get a job post-MBA, while men are 93% more likely. So, there are benefits for both, but I think mentorship is critical.
In my research, white men continually showed up and proved very effective mentors. The monolithic domination of white males in leadership is not all bad; they have turned around and opened doors for women. Ironically, they can help because they are in positions of power and have traveled up the corporate ladder – they know the landscape.
To maintain confidence, I have set up my home as a very equitable experience. I put in place social support systems that allow me to have an experience that doesn’t shake my confidence on a regular basis. For example, there’s been a 38% decrease in work-life balance since COVID. Work-life balance typically hits women harder due to traditionally assigned roles. My research showed that 85% of women between meetings complete household chores. That means you’re not strategizing between those meetings, which can shake confidence. So, I have outsourced many of the traditional responsibilities in my home so that I can strategize just like the men are. Instead of doing chores between every meeting, I’ve outsourced meals to meal kits and house cleaning to professional cleaners. That means I’m not washing dishes between meals but strategizing. Using those resources, I have built out social support systems, regardless of whether you are paired in a traditional or non-traditional couple. The pressure of planning for dinner is taken off my mind, allowing me to focus more on my work and be more prepared.
Q: You mentioned that every woman needs a mentor. Do you think this is due to societal factors or differences in upbringing between boys and girls?
I think there are two key factors. First, with the rise of single-family homes, you have women-led households where women are traditionally underpaid and under-promoted. It is tougher for women to teach other women how to reach a mountaintop they might not have seen themselves. Imagine trying to navigate a difficult trail without a guide or a map — while you might make some progress, it will take much longer to reach your destination.
A mentor is someone who has been there and seen the game, the traps, and the challenges.
Secondly, there are significant shifts as people age. Specifically, in my experience, my hormonal balance has shifted. In response to conversations with my medical provider, I receive hormone replacement therapy. As someone on hormone replacement therapy, I can attest that when hormone levels drop and become less balanced, so does my ability to make sharp decisions as easily. Once replenished, I noticeably change how I present and process information. It is a health issue, and one I believe is not discussed and normalized enough.“If you have a mentor, you get that outside voice that can be like that. Well, hold on. Let’s assess this differently.”
A mentor can provide valuable outside perspective, helping to navigate these shifts and maintain focus.
Mentorship acts as a guide for those who haven’t seen the path before, providing a map and perspective. It is especially beneficial as women deal with the biological aging process while aiming for senior positions. This guidance helps maintain laser focus and achieve goals more efficiently. To be clear, I am not suggesting that women have less ability as they age or that they have less sharp minds. I am saying that as part of being healthy, hormone support should be a healthcare option and not a luxury to achieve an equitable playing field.
Q: Considering your recent experiences, what is one significant insight you’ve gained recently that you might not have believed before?
I was not aware, before I dove into my research, of a statistic found by Brew in 2019, stating that 80% of women in senior leadership positions attributed their success to support from their spouse or spousal equivalent. As someone divorced four times, I can tell you that is not always the case.
When I conducted my study, 89% of my participants said they had been discouraged by their partners at some point in their careers. So, you have 80% of women saying they needed their partners for support, while 89% said their partners were not supportive.
I had no idea of the influence that the surrounding males — fathers, boyfriends, husbands, brothers — had on just the dreaming of a leadership vision. That shocked me — that they could be so influential and so detrimental in the same breath.
Another jaw-dropping finding from my study was that 95% of the women said they were told to be both more and less assertive at different points in their careers.
How can you get feedback that you’re too assertive and not assertive enough? How do you establish your corporate brand and become a leader with such contradictory advice? It’s crazy to me.
Additionally, there’s this image that when women have extra time, they are expected to do nurturing activities like reading to their child or doing laundry. When men have extra time, they are perceived to be working harder at the computer. Even in our own minds, women are discouraged from doing the additional work that would allow them to become truly effective leaders because they’re supposed to be folding clothes and reading books, while men are expected to work harder.
Q: What advice would you give business leaders on fostering diversity and gender balance in their companies, without making rapid and drastic changes? How can they achieve this in a cost-effective manner, considering both time and money?
Let’s talk money and time. In my study of the women I interviewed, 100% wanted to progress in their careers, but 90% had passed on opportunities due to family demands. This is a straightforward issue to address.
Instead of offering gym memberships, consider grocery delivery services or meal kits. These save time and reduce daily stress. A stipend for home cleaning could also be beneficial.
Think about it: we didn’t clean our offices before COVID, so why should we do it now while working from home?
Small shifts can make a huge difference. Companies could implement a mentoring program matching senior executives with women in the workplace. Employee resource groups where women can share experiences would also foster a sense of belonging. These initiatives are low-cost yet high-impact. For example, a year-long meal delivery subscription in the U.S. costs around $100. A $500 stipend could cover a month or more of actual meal deliveries. A $100 monthly house cleaning stipend adds up to only $1,200 annually. These costs are minimal compared to the benefits provided.
Consider how expensive it is to replace an employee. It’s often 2 to 3 times their salary. The programs I’ve mentioned would be covered by the attrition cost of just two employees in a company of 3,000. It’s about reallocating existing funds more effectively.
Flexible pay time off and work hours are also crucial. Does it matter if work starts at 7 AM or 9 AM if the job gets done? In the U.S., post-pregnancy care is notoriously poor. I worked up until two weeks before giving birth and returned two weeks after. Addressing childcare costs and ensuring fair pay are essential.
Jobs in general aren’t being taken from anyone. Jobs are neutral; they don’t belong more to men or women, or any other group. We’re simply asking for an equal opportunity to compete.
My goal isn’t to confine women and men to traditional roles but to provide them with choices and the freedom to define their roles. I pack my husband’s lunch and cook dinner; he takes out the trash and opens doors. We agree on these roles and can change them anytime. It’s about choice and freedom.
Reflections on the past, future trends, and mentorship
Dr. Vrnda ‘V’ Boykin shared her professional journey, highlighting significant mistakes and lessons learned about effective communication and leadership. She explored the concept of “spending social currency” and the importance of delivering messages productively rather than one. Dr. Boykin also outlined the characteristics of a successful hire, including retention rates and achievement of key performance indicators, offering insight into the changing landscape of workplace dynamics and mentoring.
Q: Can you share any mistakes you’ve encountered in your professional journey?
I think for me spending social currency is something you shouldn’t do when you don’t yet have it. Early in my career, I did not quite understand that. So, what I mean is that when I saw an injustice, I immediately spoke up. That wasn’t wrong, but it also wasn’t always effective. I needed to do it different. I did not look at the audience in the room or my messaging. Wrong is wrong, and you are responsible for saying when something’s wrong. Everyone know this, but how and when you speak up is critically important.
The part that wasn’t taught to me in a single-family household is you have a responsibility to say when something is wrong in the most effective way. It’s not just saying it; it’s saying it most effectively and productively.
So, I would make statements in employee meetings, meetings with VPs, or individual contributors. It didn’t matter. I would make very assertive, direct, pointed statements that were right but damaging, giving me a label that was challenging to work with, a disruptor, or unpredictable.
What I didn’t realize is that the corporate landscape of leadership is all about de-risking yourself. People want leaders to know what they will say and how they will act. They don’t want loose cannons; loose cannons, also known as disruptors, are consultants but can be challenging employees.
People who have de-risked themselves are slected as leaders. Had I known the difference, my trajectory would have looked different.
Another mistake is picking the wrong support systems personally and professionally.
I go back to the fact that 89% of people have been discouraged by their partner. You have to have people around you that when you say, “Do you think I can?” before you say the next thing, they say, “You absolutely can. Now, let’s chart the path.” So, I think it’s the social currency. I think because we are so collaborative when we bring ideas to the table, we have an expectation that they’ll be considered, debated, talked about, discussed, and then determined if they’re good or bad. I can be challenging to enter a workforce that does not honor a collaborative spirit or where decisions are made unilaterally.
Q: When hiring for senior roles within your business, what specific criteria do you consider, especially concerning gender diversity? What aspects of your business do you believe attract top talent?
A good culture attracts top talent.
Women, in particular, are now seeking workplaces where they can express themselves. The newer generations want environments where they can be authentic and bring diverse ideas into the workplace.
When hiring top talent, I pay attention to many details, such as their interview slide deck and language. Is their language inclusive? Are their images and color palettes inclusive? For example, accessibility should be considered for someone who is colorblind. I focus on nonverbal cues that potentially men might not prioritize in the same way.
I also ask candidates what is important to them, looking at their character and fiber.
I want to hear stories of how they have included marginalized groups and examples of how they have improved the landscape. I prioritize true soft skills over hard skills.
I’ve noticed that some men around me focus more on hard skills and are more likely to forgive male candidates who never mention women than they are to forgive female candidates who never mention men. I find this quite interesting and strive for a balance of both hard and soft skills.
Q: What would constitute a successful hire? What milestones would signify that the individual has made a significant impact?
If I were to fill a position, a successful candidate would look like this:
- A successful candidate would stay in the position for over 2 years, especially at a senior level.
- At the 90-day mark, they would be ready to present their plan for the next year, demonstrating a solid grasp of the position.
- By the end of the first year, they would have met the agreed-upon KPIs, showing structured measurement and achievement.
- Their NPS (Net Promoter Score) or customer satisfaction score with the company would be above 80, indicating this is the role they desired.
Additionally, I would want to see a 75% or higher retention rate for the team they lead. This means there wouldn’t be a significant turnover, and they would retain and improve the team rather than replacing or firing team members.
These are the criteria I would use to determine a successful hire.
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